I am a Sales & Marketing Manager at Yacht-Match. My career in Yachting Industry goes back to 2002 with my first job as an office manager at a yacht charter agency in Berlin.
After some years of gaining experience within the sector, attending various boat shows and connecting with people within the industry I moved to Mallorca, Spain. In 2006 I founded my own yacht charter agency Morecruise, which became one of the first charter agencies that came to the Russian speaking market. I have been successfully managing this company for 15 years, which has been exciting and full of experiences. We have sold over 2000 charter weeks and organized numerous private corporate events and regattas. The years of pandemic made a massive impact on the travel sector, but because of the high demand in individual boat trips, most of the yacht charter companies recovered incredibly fast. For us it was different. The pandemic crisis followed by the inconceivable war of Russia against the Ukraine seriously affected most of my clients (85% Russian speaking), some by the sudden changes in their living circumstances and others by the sanctions against Russia.
As we know, crisis forces commonality of purpose on one another and its an opportunity for us to grow. I tried to use the moment for myself and gather experience in other areas of our industry like the yacht sales. It is expected that one day you may give advice or just sell a boat when your regular clients or their contacts eventually start asking you about how to buy a yacht. Sales has never been my core skill but the willingness to develop the skill got me into Yacht-Match.
My background is truly unique because I have spent nearly 20 years now working in the yachting sector and growing a company on my own. I started from zero. And as we know, there is no university degree in yachting, yacht sales or yacht charters. When I started in 2002, there were even no special back-office programs or booking systems. Everything was done manually and we had to learn all by ourselves and sometimes invent and optimize our working processes. I came to this field after having studied and graduated from the Humboldt University in Berlin, I studied intercultural communication there, which is also a broad field and one thing you learn most is to be open-minded and creative and to search for solutions for every problem. In total, I have lived and worked in 3 different countries, which makes you sensitive to different cultures and also gives you another perspective in terms of connecting with people. I think, this is a skill that is very powerful in sales.
I love working in yachting because we create the most pleasurable and memorable moments in our clients’ lives. People dream about their perfect yacht vacations where they can spend time with friends and loved ones or about having an own yacht one day and we can help them to make this dream come true. Or at least make sure that the yacht holidays or their yacht purchase process do not emerge as a continuous troubleshooting. So we make our clients happy. I like to build up a personal relation to each client and I love it when they come back after a year and book another charter week, for example, or in case of consulting recommend you to someone.
I also love to travel and getting to know places and cultures. I am not only speaking about different kinds of yachting events in this industry. It is also the everyday work that you do. For example, each time that I write something about a sailing region for our website or blog, I am very passionate about it, also about the marketing campaigns that you create for clients when you put your heart and love into it. It feels very satisfactory, when a campaign is well received by customers, and you have reached the customer’s authentic wishes.
If you ask for the professional and personal accomplishments: for me professional and personal go together. One of my many accomplishments is that I was able to grow my own business and combine it with my private life and having a family with 2 children. I started my business at the young age of only 24 and just one year after I became a mother. I saw my company grow along as my kids were growing. Finding this balance was the most difficult part.
I think when you have the heart to start up an own business, the attributes you most probably need to bring are passion for what you want to offer, patience and the ability to work hard for your goal. You depend on your own work in a very direct way and it also requires having some entrepreneurship in your blood stream. Without a doubt, I work best when I can design my working environment and plan my time and tasks independently. Being part of a team means: working together towards a common goal, respecting, supporting, and complementing each other.
I have a favorite quote by Federico Fellini who said, “A different language is a different vision of life.” I just love to explore as many facets as I can. I find it fascinating. I also try to educate my kids with the same open mindset that I have gained over years. I speak 5 languages, my kids already speak 4: I recognize it as my other big accomplishment.
Contact me: firstname.lastname@example.org