Internship
Marketing Communications Specialist Internship
Would you like to write stories on families like the Sailing la Vagabonde from YouTube?
Do you have a keen interest in travelling and exploring the world?
Is creating content and planning strategically second nature to you?
Job description
Yacht-Match Group is looking to employ a Marketing Communications Specialist with exceptional writing skills as well as in-depth knowledge and understanding of marketing in a new digital age.
The Marketing Communications Specialist will represent our brand and will drive strategies to increase product and service awareness by observing the market, competitors, and industry trends within the leisure marine market and luxury travel industry.
Your responsibilities will include generating unique marketing plans, creating engaging advertisements, emails, and promotional literature, driving strategic messages to key internal and external role-players, and meeting marketing and sales human resource objectives.
You will have excellent interpersonal and communication skills with the ability to multitask and adapt to a fast-paced environment.
To ensure success, you are expected to be a strategic thinker, innovative, organized, and self-motivated with a keen interest in marketing and how to create a competitive edge, working well under pressure, and a natural manager and coordinator.
Responsibilities:
- Develop and implement a communication strategy that includes media outreach and social media content creation.
- Research and write press releases, and content for the company website, infographics, magazines, blogs, and newsletters.
- Arrange and coordinate press conferences, and plan events.
- Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
- Support and evaluate results of communication campaigns with the team.
- Build and maintain relationships with media and key external role-players.
- Promoting the company's existing brands and introducing new products to the market.
- Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
- Gathering, investigating, and summarizing market data and trends to draft reports.
- Supporting the sales team with Implementing new marketing plans and advertising.
- Maintaining relationships with important external partners by making regular visits, understanding their needs, and anticipating new marketing opportunities.
- Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional.
Requirements:
- Bachelor’s degree in communications, journalism, public relations, or a related field (essential).
- A minimum of 2 years’ experience in communications strategy development (essential).
- Experience in management may be advantageous.
- Experience in marketing or sales may be advantageous.
- Excellent written and verbal communication skills.
- Works well under pressure and meets tight deadlines.
- Highly computer literate with capability in email, MS Office, and related business and communication tools.
- Knowledge of data analysis and report writing.
- Strong analytical, organizational, and creative thinking skills.
- Content writing experience for all media platforms.
- Proven social media and networking expertise.
- Strategic and creative mindset.
- Meticulous attention to detail.
- A portfolio of work available for review.
ABOUT THE INTERNSHIP:
This internship is only available for students still partaking in their studies and is most suitable for students with a speciality/ focus/major in the subject itself-
For all of the open positions we have listed online at the various branches of Yacht-Match Group, we are asking that you have an interest in sailing and/or have had working experience in the leisure marine industry.
